Hey whatever makes you happy!
It was not so long ago that I realized my life’s purpose and with that came ideas of blogging. I figured I needed to start creating and getting my ideas out there. But, where to start? The two major blogging platforms I researched were Blogger and WordPress. I opted for Google’s Blogger in the end thinking it was free, so it was worth it!
Most things free are often underappreciated and undervalued. The saying, “give a man a fish and feed him for a day, teach a man to fish and feed him for life,” really comes to mind. I gained a lot of writing experience on Blogger and got very comfortable. WordPress was a huge unknown for me so I procrastinated getting started.
After writing more than two hundred posts and developing an audience on Blogger, I bought my domain and used WordPress from my hosting domain provider. I choose to use a third party for my domain and WordPress because I just fell in love with GoDaddy’s customer service. I would literally call them at 3am and I would receive optimal service! Now that’s the kind of business I want to support!
Here are tips on getting your domain and getting your blog going:
Buy your domain and get started ASAP! You can purchase your domain from WordPress, GoDaddy or any other hosting site that has WordPress as an option.
Choose a Theme. If you’re using WordPress, then you can get started by choosing a theme and setting up your blog. There are many choices when it comes to themes so there’s sure to be one that fits your needs. This is a very simple and commonsensical process. Plus there are loads of tutorial videos on WordPress to aid in your success.
Include an About Me section. Create an about me section on your blog and include an image. Your audience will want to put a face to your words because we all think in images not words. Also, your domain may have included a complimentary email so have it set up before you go live or invest in getting an email.
Your email should be firstname.lastname@example.org. I would recommend you avoid getting gmail, yahoo or any easily accessible free addresses. If you’re promoting products, services or yourself, then make it look official. Now if you only can do a free email for the time being then please do so instead of putting off launching.
Add a Contact form. Include a form so your readers can get in touch with you and ask follow up questions. In other words be accessible. People like to know that they can reach out to you and you will get back to them in a timely manner and that you’re a real, fire- breathing dragon…Are you still listening? Just checking to make sure that you’re present. They want to know that you’re a real person just like them!
Create an editorial calendar. I’m super guilty of not posting according to my calendar, but it’s always better to post than not to post at all! I’m super busy so I literally have to schedule blocks of time that I dedicate to writing, posting and promoting my blog. It all takes a lot of time, so be prepared!
I’ve found that I needed to cut out a lot of nonsense time out of my schedule to focus on writing and honing my craft. For example, I hardly watch T.V and I’ve pretty much cut out any nap time I’ve had in the past. Is it easy? No, but it’s exhilarating and absolutely worth it when it’s your passion.
Titles Matter. When writing content, keep in mind that when people go to search engines, it’s usually a “How To…” prompts that they search. For example, how to have confidence and deal with people, how to bake a cake, etc.
Start Posting! The first step is the set up and the continuing process is producing great, relatable content that people will want to read!! If you already know what you’d like to write about, then do research on how many people research that topic or area of interest.
KISS. Keep it simple sweetie! When you write, write like you’re having a conversation. It’s cool to be a fancy pants, but no one will relate. When you are to write, must sit with a cup of steaming tea, limn the outline and cogitate anything germane to your topic at hand (its fancy pants so you have to say this sentence with a deep English accent!)… or you could say; just do it!
Add a subscribe button and your social media buttons. WordPress has loads of free plugins and can you add a subscribe button with the capability of emailing a newsletter every time you post to your blog.
Notify your contacts. Let your network of friends and families know when you post. People are busy and they’re probably won’t remember to regularly check your blog if they’re not notified. Remember your social network will differ from the network of folks in your phone.
Set up your google analytics. One of the phenomenal things about blogging is you can track everything! Create a google analytics account and set up your analytics for your domain. If you’d like to know how, simply email me or I can always do a post on using your analytics effectively.
Through google analytics you are able to track the demographics of your audience, their likes, habits, browsers, countries, cities and the percentages of first time readers compared to returning readers. It’s a truly advantageous tool.
Add a translator button. Like me you’ll find that there are people reading your blog from countries you’ve probably never heard of at all. It presents the opportunity to reach and impact a wider audience. WordPress has great plugins you can add and one of them is a translator button. Simply love it!
Add images. Never post or promote without images. Send your notifications with images because the likeability that it will be clicked increases with images. Include thought provoking and funny images to your blog posts.
I recently did a post that included an image of Tony Soprano from the “Sopranos” and that post received over seven hundred likes and quite a few views. Now it’s not an overnight process, you’ll have to invest time and energy but the outcome if you’re consistent is totally worth it.
Never end on a close; end on a discussion. Ask your audience what they think and to weigh in since it’s smart for building a great community.
Ask for growth. Ask for likes, shares, comments and the works. When people like you and your work, they will do so willingly.
Be present consistently! Blogging will only work when you are constantly and consistently putting content out there. If you’re promoting the same content from five years ago, you’ll lose engagement. If you are very busy then start searching for contributing bloggers or writers.
When bloggers write for you, not only are honing their craft, but they now have access to your network. It’s a true win- win.
One of the time savers that I found is to always be ready to jot ideas and points down on a whim. Ideas will come to you in the strangest places and in the strangest ways.
Give credit to photography, videos or any writings from books that you use. All of the images, videos or writings you use that doesn’t belong to you are someone else’s intellectual property. Always give credit because you can get sued for thousands. If you’d like to learn about where to get FREE photography, please let me know!
Go live!! Launch that site and start posting. The world needs to know what you have to order.
C.T.A: Did you like this post? How can we help you to succeed at blogging for purpose and/or profit? We’d really appreciate if you liked, shared and commented! Thanks in advance!